It’s time for a pivot.

For more than 10 years (7 full-time), I’ve run Deedub Inc. as my freelance customer experience consultancy, and it’s been an incredible experience. I’ve learned so much, and I’m really proud of what my clients and I have accomplished together.

But sometimes, life forces you to take a step back and reassess certain things. The pandemic certainly did that for me (as I’m guessing it did for you, too).

In my case, I’ve decided to make a change professionally. Deedub isn’t going away (more on that in a minute), but it will be scaled back dramatically because I’m now seeking a traditional, full-time, salaried role — ideally with a collaborative, entrepreneurial, and innovative company.

So why the big change?

Besides simply wanting a new challenge, community and collaboration are very important to me, and the isolation of the pandemic made me realize how much I miss working towards a common goal with a talented, multidisciplinary team.

Now that’s not a knock on my clients! They’re very talented, too. I’ve really enjoyed working with them, and I’ll never be able to thank them enough for the opportunity.

But when you run a “company of one” that’s focused on freelance client services, the reality is:

  1. You’re alone a large percentage of the time (even when you’re a very hands-on and collaborative consultant).
  2. You only get to work with most clients for relatively brief moments in time.

These factors began to wear on me over the last couple years because I’m a people person, and I pour my heart and soul into the things I create. To make an analogy: It felt like I was perpetually dating but never getting married.

That’s why this pivot is all about building relationships.

Rather than dividing my attention between multiple short-term projects-for-hire, I want to build a deeper relationship with one end product (or a group of related products and services).

And rather than being a free agent that changes teams every few weeks or months, I want to join a tight-knit team that works together to improve that product every single day — hopefully well into the future.

So, if your organization has a current opening in a leadership, managerial, or strategic role, please send me an email and let’s chat about it.

My multidisciplinary background and skillset, combined my experience running two businesses, make me an ideal candidate for leadership opportunities in the realms of customer experience, product management, or design strategy and innovation.

To learn more about my qualifications, please see my recently-revamped:

By the way…

The elements of Deedub that aren’t going away are my educational initiatives, including Friction Fixer, Accessibility Love, and my email helpletter. I’ll be making some changes to them, but I plan to continue publishing helpful content about CX / UX, human-centered innovation, inclusive design, and related topics. In fact, I think I’ll enjoy it even more as a side gig and “passion project.”

So, stay tuned — more helpful content is coming soon!