Here’s a question for you:
Why do you visit websites, use apps, and interact with social media and other digital experiences?
There are only four fundamental reasons:
- To connect with others.
- To learn something new.
- To get something done.
- For entertainment and distraction.
Can you see what these things have in common?
They’re all driven by content — consuming it, creating it, or acting on it.
That’s why I believe content is the single most important element — more than design, code, or anything else — and it should command the majority of your attention on your own digital experiences.